Meta Tech ProviderWhatsApp error codes
WhatsApp error 130429: Sending faster than WhatsApp allows
WhatsApp or your platform. What it means, how to fix it, and whether to retry.
What it means
WhatsApp error 130429 means messages were sent faster than WhatsApp allows for your account. It's temporary — slow down and try again shortly.
WhatsApp's title for it
“Rate limit hit” (130429)
Whose problem it is
WhatsApp or your platform
Why it happens
- A large broadcast sent faster than the account's throughput.
How to fix error 130429
- Slow the send rate and retry.
Should you retry?
Yes, shortly. A good platform slows down and retries on its own.
How to prevent it
- Pace large broadcasts rather than sending everything at once.
Common questions
Will 130429 lose my messages?
Not if your platform retries. The messages weren't refused for content — only for speed.
How ThinnestAI shows it
On ThinnestAI every message WhatsApp doesn't deliver shows WhatsApp's own message first — word for word, with its code — and what it means underneath, on the broadcast and in the inbox. Undelivered messages aren't charged. See the WhatsApp Business API.